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- W563366040 abstract "This paper p rovides an overv iew of b rand iden t i ty , i t s impl ica t ions and a roadmap fo r educa t iona l o rg a n i z a t io n s ; n a me l y , p o s t s e c o nd a ry s c h oo l s i n J ap an . B ra n d i d en t i t y i s c o n c e rn e d w i t h h o w a brand or organizat ion is perceived in the user ’s mind. The educat ional landscape in Japan is quickly changing due to lower numbers of appl icants to post -secondary schools , while a t the same t ime the numbers o f s choo ls have been inc reas ing . Th is i s caus ing he igh tened compet i t ion fo r t r ad i t iona l ly aged Japanese students. New trends in applicants from overseas and adult / mature students is also on the r ise . With th i s growing compet i t ion and the emergence of new segments , the brand ident i ty , or the perception of a school by al l s takeholders , is of primary concern in order to gain a comparat ive advantage over other insti tut ions and garner interest amongst students to a school ’s offerings. Failure to do so wi l l p lace organizat ions a t r isk of being subst i tuted by those that ac t ively seek to address present and future needs that are being demanded in the 21 s t century. This paper has a rudimentary road map and reco mmends too ls tha t an o rgan iza t ion can use to s t a r t the top to -bo t to m p rocess o f c r e a t i n g o r r e c r e a t i n g a b r a n d t o a l i g n i n t e r n a l a n d e x t e r n a l v a l u e s a n d p e r c e p t i o n s ." @default.
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- W563366040 date "2007-01-01" @default.
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- W563366040 title "Brand Identity : An Overview and a Roadmap for Educational Organizations in Japan" @default.
- W563366040 hasPublicationYear "2007" @default.
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