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- W563589049 abstract "This paper explores the direction of the “Drive Media” commercialization from the consumer sentiment perspective. Unlike safety services and other car functions that have already been recognized as something useful, beneficial or necessary, consumers’ needs toward such information services has not manifested clearly yet. Therefore, reading into the consumer sentiments is required to consider successful service models. We will formulate a hypothesis by focusing on one of the “Drive Media” characteristics, which is a “situation where people with the same/similar objectives travel from one place to another.” “`Drive Media` creates an “information space” where people with the same/similar objectives may be interconnected. This “information space” can be developed as a totally new, community type of information space where consumers and corporations collaborate at an advanced level.” By analyzing the latent needs of consumers while traveling by car, we will examine with an ethnographical approach. We will ask whether or not these consumers have needs toward a virtual community when they are moving from one place to another. We will try to find out if active participation in that community would help improve their quality of experience through driving. In August, 2005, we will try to find out what makes certain information services create greater satisfaction among drivers." @default.
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- W563589049 date "2005-01-01" @default.
- W563589049 modified "2023-09-24" @default.
- W563589049 title "Strategy of Establishing Originality --Drive Media Demonstrating Original Value as Experience-Supporting Media" @default.
- W563589049 hasPublicationYear "2005" @default.
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