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- W565281317 abstract "FOREWORD ? Greg R. Gianforte, CEO & Founder, RightNow Technologies PREFACE INTRODUCTION ACKNOWLEDGEMENTS THE AUTHOR 1. A Few Historical Perspectives, Basic Ground Rules, and Looks Into The Future Never Hurt Anybody? 2. Is Viral Marketing An Epidemic? If So, What?s The Cure? 3. Simpler Is Often Better: Acquiring, Managing and Applying Divisible Customer Data 4. Targeting Messages and Managing Experiences, Part I -What Clicks With Customers, And What Doesn?t 5. Targeting Messages and Managing Experiences, Part II - Be Mindful Of The Customer Life Cycle 6. Targeting Messages and Managing Experiences, Part III ? How Committed And Involved Are Your Customers? Better Find Out Fast! 7. Best Of The Best New Relationship And Data Tools 8. The Pivotal Emerging Data Importance of Customer Clubs, Loyalty Programs, and Communities 9. How Does, Or Will, Customer Service Fit Into The Mix? 10. Virtual And Real Return On Relationship Investment 11. (Not) Back To The Future NOTES SUBJECT AND COMPANY INDEX" @default.
- W565281317 created "2016-06-24" @default.
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- W565281317 date "2005-10-04" @default.
- W565281317 modified "2023-09-27" @default.
- W565281317 title "One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior" @default.
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