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- W566536481 abstract "This study examined the differences in the degree of perceived influence among teenagers regarding marketer- and nonmarketer controlled factors in the product categories of alcohol and clothing purchases. Results showed that personal choice and peer influence were crucial in both categories, especially during the pre--teen and early teen years; price was very important for current purchases; advertising was notably unimportant for alcohol but much more important for clothing." @default.
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- W566536481 date "2015-01-01" @default.
- W566536481 modified "2023-09-24" @default.
- W566536481 title "Teenagers’ Perceptions of the Influence of Advertising and Price Versus Peers, Parents, Social Context, and Personal Choice on Their Consumer Behavior" @default.
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- W566536481 doi "https://doi.org/10.1007/978-3-319-13084-2_63" @default.
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