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• W567111023 abstract "This paper will describe how transport improvements have often been viewed narrowly in terms of infrastructure or services. This paper reviews the scope and opportunity for transport delivery to grow beyond traditional boundaries to lead a change in transport culture within seven communities in Scotland. To understand the current culture and views of alternatives, more than 12,000 household surveys, 400 telephone surveys, 14 focus groups and 70 in-depth interviews were undertaken across seven Scottish communities. These surveys have found that a more sustainable approach to transport is potentially achievable if investment is targeted effectively. The towns receiving Scottish Government money are all planning some changes that will help to meet the aspirations of residents but more needs to be done in each community to deliver sustainable transport. The research highlights pitfalls that must be avoided and emphasizes the need for flexibility in delivery. By encouraging smarter travel choices the sustainable towns can become smarter places. The people who might benefit most from some interventions can be the least likely to pay attention to new information or initiatives. While there is potential to tap into current behavior change and encourage more sustainable patterns of behavior, it may also be the case that investment needs to be purposefully targeted at harder to reach groups. Overall, people are keen to build stronger, healthier and cleaner communities. Although, residents of the towns consider they live in good neighborhoods, they have concerns for the future. The investment program is only sustainable if what it leaves behind can be sustained beyond the initial investment phase and this relies on local people significantly changing their current perceptions of travel needs, opportunities and behavior from that observed in this research." @default.
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• W567111023 date "2010-01-01" @default.
• W567111023 modified "2023-09-27" @default.
• W567111023 title "Changing the Mindset: Using Travel Behaviour Research to Plan Smarter Travel in Scotland" @default.
• W567111023 hasPublicationYear "2010" @default.
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