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• W567776428 abstract "A TA‰SZ-en keresztA¼li A©rtA©kesA­tA©s indokait A©s a TA‰SZ tagok aktivitAisAit kA©rdA‘¬A­ves felmA©rA©s alapjAin vizsgAilva megAillapA­thatA³, hogy a ZA–LD-TERMA‰K SzA¶vetkezetnA©l, valamint a MA“RAKERT SzA¶vetkezetnA©l a TA‰SZ a termelA‘ szAimAira is elfogadha¬tA³ mennyisA©gA± Airu AitvA©telA©vel, a beszAillA­tAiskor mutatott rugalmassAiggal, a megbA­z¬hatA³sAiggal A©s a pozitA­v szemA©lyes kapcsolatok meglA©tA©vel A¶sztA¶nzi tagjait a TA‰SZ-en keresztA¼li A©rtA©kesA­tA©sre. A rugalmas A©s gyors fizetA©si feltA©telek, valamint az A©rvA©Â¬nyes szerzA‘dA©sek tovAibbi A¶sztA¶nzA©st jelentenek. Az elA‘bbieknA©l kevA©sbA© fontos tA©nyezA‘ az Air, a TA‰SZ Ailtal nyAojtott szaktanAicsadAis, valamint az egyA©b szolgAiltatAisok.A ZA–LD-TERMA‰K SzA¶vetkezetnA©l a tagok tA¶bbsA©ge rendszeresen vagy alkalomszerA±en igA©nybe veszi az utA³bbiakat. Az alapA­tA³ tagok aktA­vabbak, mint a kA©sA‘bb belA©pA‘k. Az iskolai vA©gzettsA©g emelkedA©sA©vel csA¶kken a technolA³giai szaktanAicsadAis igA©ny¬bevA©tele. A TA‰SZ azoknak a termelA‘knek elA‘nyA¶s, akik A¶nAillA³an is kA©pesek minA‘sA©gi AirutermelA©sre, de A©rtA©kesA­tA©si lehetA‘sA©geik korlAitozottak. Ezt tAimasztja alAi az, hogy a tagok a TA‰SZ legfontosabb feladatAinak az A©rtA©kesA­tA©s biztonsAigAinak megteremtA©sA©t tartjAik. ---------------------------------- A questionnaire-based study was conducted at the ZA–LD-TERMA‰K and MA³rakert cooperatives to gain insight into the members’ reasons of selling via the producer group, as well as the members’ level of activity. It was found that the group motivated the producers by receiving quantities acceptable to the producers, by being flexible in terms of inbound delivery, by its reliability, as well as the existence of positive interpersonal relationships. Flexible and fast payment, as well as valid contracts provide additional motivation. Price, professional consultation services provided by the group, and other services were less significant factors. Most members of ZA–LD-TERMA‰K Cooperative use the latter services regularly or less frequently. Founding members are more active than later entrants. Members with higher qualifications use less technological consultation. Producer groups benefit producers who are able to produce quality products on their own but have limited commercial trade options. This finding is supported by the fact that in the opinion of the members, the most important role of a producer group is to secure sales." @default.
• W567776428 created "2016-06-24" @default.
• W567776428 creator A5008275155 @default.
• W567776428 date "2009-01-01" @default.
• W567776428 modified "2023-09-23" @default.
• W567776428 title "A TÉSZ-en keresztüli értékesítést motiváló tényezÅ‘k és körülmények" @default.
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