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- W569426732 abstract "SUBTITLE: FREQUENT FLYER PROGRAMMES (FFPS) IMPOSE EXTRA COST AND RISK, HURT FRAGILE YIELDS AND COMPLICATE OPERATIONS. AT THE SAME TIME THEY ARE HIGHLY CALUABLE MARKETING TOOLS AND A SELF-STANDING, REVENUE-GENERATING BUSINESS IN THEIR OWN RIGHT. WHERE ARE THEY HEADING?" @default.
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- W569426732 date "2004-02-01" @default.
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- W569426732 title "NEW LEVERAGE FROM LOYALTY" @default.
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