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- W570385010 abstract "Open standards for software embedded in new cars would allow more diversification and faster improvements in software systems. Today, there is a large amount of software in cars, but nearly all of it consists of Original Equipment Manufacturer (OEM) installations. Electronics and software play a greater role in clinching sales as cars' physical aspects become less differentiated from brand to brand. OEMs are starting to appreciate the value of the software in their vehicles. They can also achieve higher margins with these elements. However there are few OEM-compliant upgrade paths short of full replacement of the vehicle. There could be a market for vehicle systems provided as a service rather than an installed application. With the digital bus systems and the level of interoperability currently available, it is possible to upgrade much of the equipment via software and requiring little physical modification. For this to occur OEMs will have to open vehicle platforms to third-party development. Already, Microsoft's Windows Automotive package is installed on 60 vehicles for 18 OEMs." @default.
- W570385010 created "2016-06-24" @default.
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- W570385010 date "2007-09-01" @default.
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- W570385010 title "Route to Market" @default.
- W570385010 hasPublicationYear "2007" @default.
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