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- W573512869 abstract "Contents: Introduction. Part 1 The Aerospace Market and its Basic Elements: The aerospace market: supply, demand, and segmentation The product Pricing in the aerospace industry. Part 2 Marketing Tools, Techniques, and Resources: Overseas agents and sales consultants Financing and leasing Industrial offsets Government relations Brand management and advertising Air shows Operations analysis International cooperation, joint ventures, and teaming Working with the customer. Part 3 Managing the Marketing and Sales Process: Managing the marketing and sales process Protecting sales victories The commercial contracting process. Part 4 The Governmental and Administrative Framework: The broader administrative and regulatory context of aerospace marketing What lies ahead in the aerospace marketplace Index." @default.
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- W573512869 date "2016-12-05" @default.
- W573512869 modified "2023-09-24" @default.
- W573512869 title "Marketing in the International Aerospace Industry" @default.
- W573512869 doi "https://doi.org/10.4324/9781315249681" @default.
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