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- W574051337 abstract "Social media has become a popular tool for both public agencies and the industry to publish news and interact with their customers. This study presents a review on how State Departments of Transportation (DOTs) use Facebook page to communicate with the public. As of June 12, 2012, 22 of the U.S. state DOTs have created Facebook pages. The objective of this paper is to analyze how users response to different types of content (e.g., links, status, photos and videos) that have been posted on the Facebook pages by state DOTs. A total of 17,131 posts, taken from April 18, 2008 to June 12, 2012, were extracted from Facebook and analyzed. The results of this study can help state DOTs better understand how the public reacts to the information provided through Facebook, so that they can adjust their social media strategies for more effective communication." @default.
- W574051337 created "2016-06-24" @default.
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- W574051337 date "2013-01-01" @default.
- W574051337 modified "2023-09-24" @default.
- W574051337 title "Analyzing Use of Facebook Pages Among State Departments of Transportation" @default.
- W574051337 hasPublicationYear "2013" @default.
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