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- W574375665 abstract "Acknowledgements. Is This Book For You? Introduction. 1 The Cold Heart of the Promiscuous Customer. 2 The Paradox of the Invisible Brand. 3 Whata s Wrong With the Internet? 4 Modes, Purposes and Tasks. 5 Meaning, Trust and Value. 6 Taking Stock. 7 The Marketspace----a New Paradigm for Value. 8 The Key Drivers and Enablers of Marketspaces. 9 Roles and Benefits in Marketspaces. 10 Rules and Relationships in Marketspaces. 11 The Return of Value to Digital Markets. Index." @default.
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- W574375665 date "2001-12-15" @default.
- W574375665 modified "2023-09-27" @default.
- W574375665 title "Promiscuous Customers:Invisible Brands: Delivering Value in Digital Markets" @default.
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