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- W576048438 abstract "This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty." @default.
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- W576048438 date "2014-10-08" @default.
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- W576048438 title "Brand Personality of a City Identity vs. Image" @default.
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- W576048438 doi "https://doi.org/10.1007/978-3-319-10873-5_257" @default.
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