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- W576775762 abstract "This article outlines the use of the Internet and social networking sites to market Transportation Demand Management (TDM) campaigns. The authors describe the use of Social Networking Sites (SNS) for marketing campaigns, focusing on new technologies including YouTube, Facebook, Blogger.com, and Twitter. These new media and social networking tools can help to maintain a constant dialogue with the TDM audience and to attract new partners or fans through viral techniques. The authors describe the Clean Air NY TDM program and how it used SNS, then outline the basic components of each of the most successful SNS platforms for TDM, including: Facebook, YouTube, Twitter, blogging, text messaging, and downloadable widgits. A final section explains how to integrate these new technologies into an overall TDM marketing strategy." @default.
- W576775762 created "2016-06-24" @default.
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- W576775762 date "2010-01-01" @default.
- W576775762 modified "2023-09-24" @default.
- W576775762 title "Using New Media Strategies – Web 2.0 and Social Networking Sites for TDM Programs" @default.
- W576775762 hasPublicationYear "2010" @default.
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