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• W577018161 abstract "In 1932, radio show Vox Pop took its name from its mission to put voices of on radio. Its emphasis on everyday citizen took many forms, including quiz shows, interviews, and human interest stories--all of which variably represented and defined notion of the people in a democratic republic. Perhaps most dramatic attempt to authentically capture average citizen's perspective on pressing issues of day came in form of surprise person on street interviews. While on air, broadcast personalities dropped microphones out of windows and asked questions that ranged from political to personal to absurd (Loviglio 2005). impromptu nature of these interviews, however, belied extent to which interviewer and institution still control sociopolitical perspective through which interviewee's words are interpreted. By prompting to answer certain questions while employing ability to frame those answers with commentary from broadcasters, radio executives recognized that they could construct narratives in support of business interests from unscripted voices of everyday Americans. As shows like Vox Pop illustrate, institutions sometimes intentionally engage vernacular in pursuit of a political agenda. Be it rise of audience participation shows on radio in 1930s or proliferation of participatory media on Internet, institutions' efforts to present or perform speech by everyday suggests that vernacular has commercial and political appeal. In presenting audience participation shows, radio stations often sought to advance a faith in democracy and capitalism through performance of democratic access to airwaves. Similarly, digital participatory media find value in presentation of amateur media content produced by individuals and groups with no necessary connection to a specific organization. As online video website YouTube states: The community is truly in control on YouTube and they determine what is popular on site(YouTube, Fact Sheet). website explicitly asks its consumers to see themselves as producers of content, untainted by institutional influence. media practice of valuing vernacular as primary to shaping public culture and political perspectives has created opportunities for marginalized communities to effectively publicize and circulate their dissenting voices in pursuit of change (Howard 2008). resistive power of vernacular, however, must be reconsidered when institutions seek to deliberately invoke a vernacular performance--such as person on street interviews--in order to advance a particular political agenda. In this paper, I explore implications of this strategic vernacular engagement for transgressive potential of vernacular voice. More specifically, I seek to determine what happens to narrative tradition and agency of communities when their vernacular expressions are intentionally provoked and deployed by institutions as a means to achieve political ends. This dynamic is illustrated through an examination of how institutions use an online setting to frame voices of workers as they recount their life and work experiences. emergent relationship between sovereign and resistant vernacular presents interesting challenges for communicative traditions of workers. analysis in this paper examines how low-wage workers are represented in YouTube videos as a part of Living Wage campaign and discusses implications of that representation. Unlike past moments in labor history when American culture reflected a celebration of worker as an agent of change and foundation of production, YouTube videos point to a diminishment of workers' voices and participation in labor movement. I argue that AFL-CIO and ACORN's choice to circulate voices of workers on Internet in service of Living Wage campaign demonstrates how strategic deployment of vernacular can undermine very tradition it attempts to engage. …" @default.
• W577018161 created "2016-06-24" @default.
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• W577018161 date "2010-01-01" @default.
• W577018161 modified "2023-09-24" @default.
• W577018161 title "Putting Words to Work: The Politics of Labor's Vernacular" @default.
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