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- W577181730 abstract "Understanding consumer needs is a high priority objective in new product development. The success in Vehicle-to-Vehicle (V2V) system design requires a balance of technical and marketing trade-offs. This paper aims to propose and discuss a choice modeling approach, to collect and model individuals' perspectives and preferences, with respect to V2V-based in-vehicle information systems. Two empirical studies are presented, and both display significant improvement in statistics when allowing for the heterogeneity across respondents. This study clearly demonstrates that product characteristics are critical decision variables that drive customer's decisions in the context of a V2V system. The understanding of the population may not only have taste heterogeneity, but also behave based on diverse decision rules, should contribute to the innovative V2V development. The model also explores how variations cross individuals in the degree to which they engage with a stated choice survey. The findings offer further insights into the behavioral patterns of individuals in an evolving market." @default.
- W577181730 created "2016-06-24" @default.
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- W577181730 date "2012-01-01" @default.
- W577181730 modified "2023-09-27" @default.
- W577181730 title "Consumer’s Perceptions and Preferences in the V2V-Based Product Context: An Approach and Two Case Studies" @default.
- W577181730 hasPublicationYear "2012" @default.
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