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- W577343559 abstract "The choice of one package or the other can be an economic decision or can be influenced by cultural acceptance or perception of individual convenience. Product package systems can be designed for one-time use or multiple-use purposes. Package perceptions in different countries typically develop from a variety of factors, including climate, lifestyle, and cultural acceptance with regard to particular products. In an increasingly global economy with multinational firms marketing products worldwide, it is important to understand the differences between consumer needs and consumer responses to product-package systems." @default.
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- W577343559 date "2015-06-24" @default.
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- W577343559 title "Consumer Perceptions Towards Package Designs: A Cross Cultural Study" @default.
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- W577343559 doi "https://doi.org/10.14448/japr.04.0004" @default.
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