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- W577826312 abstract "To what extent do moviemakers, television and radio producers, advertising executives, and marketers merely reflect trends, beliefs, and desires that already exist in our culture, and to what extent do they consciously shape our to their own ends? In-depth interviews with ten executives from the culture industry and five scholarly analyses examine that question, and address the issues of power and authority, meaning and identity, that arise when cultural producers define and react to audiences. In their own words, leaders from companies like Twentieth-Century Fox, National Public Radio, and Warner Bros. Television describe their perception of the sometimes paradoxical relationship between and what influences it. For example, while the former president of Coca-Cola North America claims the company has never tried to create a trend, he notes that we market in more countries than belong to the United Nations [a product that] has insinuated itself the lives of the people to a point where it has become-you know, it's there. These reflections by key players provide an unprecedented view, as editor Richard Ohmann writes, into the ways cultural producers imagine or know markets and how such knowledge figures in their decisions about what events, experiences, and products to make." @default.
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- W577826312 date "1996-01-01" @default.
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- W577826312 title "Making and selling culture" @default.
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