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- W578800285 abstract "A review of the literature and data from pedestrian accident research studies was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media compaigns for each of the developed message contents are provided. /HSRI/" @default.
- W578800285 created "2016-06-24" @default.
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- W578800285 date "1975-03-01" @default.
- W578800285 modified "2023-09-24" @default.
- W578800285 title "IDENTIFICATION AND TEST OF PEDESTRIAN SAFETY MESSAGES FOR PUBLIC IDENTIFICATION" @default.
- W578800285 hasPublicationYear "1975" @default.
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