Matches in SemOpenAlex for { <https://semopenalex.org/work/W579695294> ?p ?o ?g. }
Showing items 1 to 67 of
67
with 100 items per page.
- W579695294 abstract "The marketing of naming rights on sport arenas has been a long established business in the United States, but was widely unknown in Europe in general and in Germany in particular. Within the last years though, especially against the background of the Soccer World Championship 2006 in Germany, naming rights of sport arenas, especially soccer arenas, are sold. By doing that, the clubs are able to finance those arenas. Since re-naming the eVolkspark-Stadioni in Hamburg into eAOL-Arenai in 2001 and the fact that the newly build Munich arena will hold the name of Germanyis number one insurance company eAlliancei for the next 15 years, a boom which has by now reached almost all German top-arenas, was created. Against this background, this paper will discuss the underlying conditions for this ongoing trend. Further on, it will be shown, if and to what extend this kind of sponsoring engagement can be seen as a useful extension to the classical communication mix for companies." @default.
- W579695294 created "2016-06-24" @default.
- W579695294 creator A5051189156 @default.
- W579695294 creator A5074977644 @default.
- W579695294 date "2006-01-01" @default.
- W579695294 modified "2023-09-27" @default.
- W579695294 title "NAMING RIGHTS AND MARKETING OF SPORT ARENAS" @default.
- W579695294 hasPublicationYear "2006" @default.
- W579695294 type Work @default.
- W579695294 sameAs 579695294 @default.
- W579695294 citedByCount "0" @default.
- W579695294 crossrefType "posted-content" @default.
- W579695294 hasAuthorship W579695294A5051189156 @default.
- W579695294 hasAuthorship W579695294A5074977644 @default.
- W579695294 hasConcept C127413603 @default.
- W579695294 hasConcept C136264566 @default.
- W579695294 hasConcept C141441539 @default.
- W579695294 hasConcept C144133560 @default.
- W579695294 hasConcept C154775046 @default.
- W579695294 hasConcept C162324750 @default.
- W579695294 hasConcept C162853370 @default.
- W579695294 hasConcept C166957645 @default.
- W579695294 hasConcept C17744445 @default.
- W579695294 hasConcept C199539241 @default.
- W579695294 hasConcept C2779501167 @default.
- W579695294 hasConcept C87717796 @default.
- W579695294 hasConcept C95457728 @default.
- W579695294 hasConceptScore W579695294C127413603 @default.
- W579695294 hasConceptScore W579695294C136264566 @default.
- W579695294 hasConceptScore W579695294C141441539 @default.
- W579695294 hasConceptScore W579695294C144133560 @default.
- W579695294 hasConceptScore W579695294C154775046 @default.
- W579695294 hasConceptScore W579695294C162324750 @default.
- W579695294 hasConceptScore W579695294C162853370 @default.
- W579695294 hasConceptScore W579695294C166957645 @default.
- W579695294 hasConceptScore W579695294C17744445 @default.
- W579695294 hasConceptScore W579695294C199539241 @default.
- W579695294 hasConceptScore W579695294C2779501167 @default.
- W579695294 hasConceptScore W579695294C87717796 @default.
- W579695294 hasConceptScore W579695294C95457728 @default.
- W579695294 hasLocation W5796952941 @default.
- W579695294 hasOpenAccess W579695294 @default.
- W579695294 hasPrimaryLocation W5796952941 @default.
- W579695294 hasRelatedWork W143451175 @default.
- W579695294 hasRelatedWork W1531835398 @default.
- W579695294 hasRelatedWork W1567297939 @default.
- W579695294 hasRelatedWork W1580098380 @default.
- W579695294 hasRelatedWork W201496149 @default.
- W579695294 hasRelatedWork W2022872787 @default.
- W579695294 hasRelatedWork W2052317556 @default.
- W579695294 hasRelatedWork W219212315 @default.
- W579695294 hasRelatedWork W2223086233 @default.
- W579695294 hasRelatedWork W2319564078 @default.
- W579695294 hasRelatedWork W236385898 @default.
- W579695294 hasRelatedWork W2365509154 @default.
- W579695294 hasRelatedWork W2489952445 @default.
- W579695294 hasRelatedWork W2607438303 @default.
- W579695294 hasRelatedWork W2895068915 @default.
- W579695294 hasRelatedWork W3008045756 @default.
- W579695294 hasRelatedWork W3027682679 @default.
- W579695294 hasRelatedWork W3121989289 @default.
- W579695294 hasRelatedWork W779190922 @default.
- W579695294 hasRelatedWork W1862635800 @default.
- W579695294 isParatext "false" @default.
- W579695294 isRetracted "false" @default.
- W579695294 magId "579695294" @default.
- W579695294 workType "article" @default.