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- W580069355 abstract "The goal of this research was to examine the relationships between different levels of event purchase decision involvement (PDI) segments and their respective event behaviors (e.g., expenditures, travel behavior, event consumption and satisfaction). The specific purpose was to answer two major research questions: 1) Can PDI identify different levels or segments of event attendees?; and 2) Do the PDI segments differ by their tendency to travel, spend, and consume at an event?" @default.
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- W580069355 date "2012-01-01" @default.
- W580069355 modified "2023-09-26" @default.
- W580069355 title "Purchase decision involvement: Event management segments and related event behavior" @default.
- W580069355 hasPublicationYear "2012" @default.
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