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- W582432233 abstract "This comprehensive survey of the history, present condition and future status of mass communication reflects the growth of personal as major forces in society. This new edition retains its focus on the close and complex relationship between the mass and society. Features include: global insight boxes which appear throughout the text, providing students with insights into transnational and international issues; and a media effects chapter which offers comprehensive discussion of the topic. The book is intended for students of journalism, mass communication and speech communication." @default.
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- W582432233 date "1995-01-01" @default.
- W582432233 modified "2023-09-27" @default.
- W582432233 title "Introduction to Media Communication: Understand the Past Experience the Present Marvel at the Future" @default.
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