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• W583048944 abstract "Abstract:In this article my intention was to configure challenging profile of Digital Art as a mean of expression. We tried to identify the main changes in modern art works, that can be recognized in a digital art work, the instruments of digital and multimedia technology; also we discussed the digital art approach as a medium and as a tool, we tried to find out how it does trigger and influence media consumption and what is the role of the artist and audience in interpretation and creating new meanings for a digital art work. Finally, we presented a few statements of young Romanian artists on the digital artist's condition, the way they share their work, the difficulties to gain money from their work and the necessity to have a formal education in the field. The questionnaire applied to the journalism students revealed the importance of interactivity when interpreting, creating meanings and producing digital artworks.Keywords: digital art, author, medium, tool, audience, media consumption.What is digital art?The topic of my paper originates in a discussion with my students. One of them asked me if I consider Jackson Pollock's Action Painting to be a work of art. The answer I gave him emphasized the changes that took place in modern art due to the standardization of material culture in modern society. The increasing number of objects produced using industrial robots determined loss of the consubstantial uniqueness and manufactured character of the objects.Serial production permitted the existence of only one model and of many copies of the same prototype (Jean Baudrillard, 1968), and consequently a loss of creator's idea, emotion, and gesture energy in mass produced objects. Later, Action Painting tried to retrieve them and to reinvest art work with artist's creative ability and passion towards his work.Usually the changes in art reflected the changes within society and material culture. Our reflection on this challenging period in the history of culture indicates that people tried to adapt themselves to this radical situation, to explain and to order in a way the new elements that emerged in their lives. They tried to understand and reveal the mechanisms of the objects, techniques, behaviors, and social structures they had to adapt to. Even more, modern artists tried to replace the old way of thinking with innovative concepts and methods of creation, in order to reflect the new way of life and reordering the discreet objects that populate the modern world. They tried to offer a more comprehensible image of the culture they lived in.What innovation brought the modern/postmodern art?One of the purposes of modern art can consist in a simple but innovative idea: what was before hidden is now visible.Before, the creation of material images was the primary goal of visual art, and the immaterial code that guided the process was regarded as secondary. Now, the creation of the code - more broadly, the concept - becomes the primary creative act. The image exists only to make the invisible code visible, whatever the material medium. (Donald Kuspit, The Matrix of Sensations).Basically, the structure and the function of the object are now displayed on canvas:- Cubism was a way to show geometrical figures as hidden structures of the human body or of an object; the combination of this elements was different from that was considered to be usual, normal one, following other rules, thus becoming a new aesthetic code.- Fauvism was a way to display on canvas vibrant colors as an expression of emotions, rationality, or other impulses configuring the human being personality or the tensions and symbolic expressiveness of the objects.- Surrealism was a way to blend real objects, possibly modified, distorted with representations of memory, dreams, fantasy in order to reflect the deepest feelings, emotions that obviously were important for the artist.- Futurism represented objects and human beings in movement, thus suggesting orientation towards future, but also fast and frequency changes in material world and its influence on material artifacts and on human life. …" @default.
• W583048944 created "2016-06-24" @default.
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• W583048944 date "2013-01-01" @default.
• W583048944 modified "2023-09-23" @default.
• W583048944 title "The Context in the Production and the Consumption of Digital Art" @default.
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