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- W584658149 abstract "Note to the Reader: Sections not in the main bound volume are indicated by after the title. Material new to this supplement is indicated by an asterisk () in the left margin of the contents and throughout the supplement Chapter 4A NEW DEVELOPMENTS IN ACCOUNTING FOR INTANGIBLE ASSETS (NEW) Is There a New Economy? Independence Issues Background Financial Accounting Standards Board Exposure Draft Statements of Financial Accounting Standards Nos. 141 and 142 Purchase Price Allocation Value Premise Defining Intangible Assets Useful Economic Life Goodwill Amortization Measuring Impairment Disclosure Requirements FASB Proposed Project Appendix 4A Intangible Asset List Exposure Draft Appendix 4B Intangible Asset List Final SFAS No. 141 Appendix 4C Relevant Documents in the Development of SFAS No. 141 and SFAS No. 142 Chapter 11A NEW CHALLENGES FOR THE EXPERT WITNESS (NEW) The Cases: Daubert and Kumho What Is Daubert About? Then Came Kumho Subsequent Cases Joiner Gross KW Plastics Cayuga Indian Nation Experts' Qualifications Daubert Principles Target Market Publishing Lessons Learned Passing Muster after Daubert Qualifications Scientific Method Hypothesis Development Hypothesis Testing Hypothesis Confirmation Peer Review Valuation and the Scientific Method Hypothesis Development Hypothesis Testing The Virtual Transaction Description Economic Result of the Transaction Arm's-Length Royalty Lost Profits/Unjust Enrichment Damages What Can Go Wrong? Describing the Virtual Transaction Analysis Tasks Relationship Pressures Self-Evident Facts Guided Fact Gathering Limited Fact Gathering Lack of Search Protocol Overly Generalized Search Economic Result of the Virtual Transaction Summary Chapter 14A TRADEMARK DILUTION A DISCUSSION OF DAMAGES AND VALUATION THEORY (NEW) Introduction Background Defining Dilution Analyzing the Marks Focus on the Consumers Enter Damages Economic Damages and Dilution Basic Damage Theory Trademarks in a Perfect World Trademarks in the Real World Self-inflicted Wounds Degrading Brand Equity A Stock Market Analogy Brand Exploitation Loss of Control Trademark Portfolios Lost Opportunity Summary Back to Valuation An Accounting Analogy Market Value Analysis Summary Chapter 17A THE VALUATION OF NAMING RIGHTS (NEW) Introduction Notable Deals Naming Rights as Property Valuation of Naming Rights Cost Approach Market Approach Income Approach Summary Appendix 17A Summary of Naming Rights Transactions Appendix F Valuation Resources (New) Appendix G Intellectual Property Management Institute (New) Index." @default.
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- W584658149 date "2004-01-01" @default.
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- W584658149 title "Valuation of intellectual property and intangible assets, third edition, 2004 cumulative supplement" @default.
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