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- W584865382 abstract "This paper is about advertising on the Internet using banners. Together with Embryo Webbyra we have tested a lot of different ways of advertising on the online newspaper of Goteborgs-Posten, gp.se. Two of the web bureau’s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks. By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look. Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act." @default.
- W584865382 created "2016-06-24" @default.
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- W584865382 date "2008-01-01" @default.
- W584865382 modified "2023-09-27" @default.
- W584865382 title "Vem är rädd för bannern där? : En studie om banners klickfrekvens" @default.
- W584865382 hasPublicationYear "2008" @default.
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