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- W586467183 abstract "This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet these criteria, new explanations are introduced designed to provide practical help to managers." @default.
- W586467183 created "2016-06-24" @default.
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- W586467183 date "1997-01-01" @default.
- W586467183 modified "2023-09-22" @default.
- W586467183 title "New marketing practice : rules for success in a changing world" @default.
- W586467183 hasPublicationYear "1997" @default.
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