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- W586996996 abstract "Testing usability is vital to creating a successful website—even more so if its an e-commerce website, a complex app or any other complicated project. Unlike interviews and focus groups, a well-designed user test measures actual performance. This eBook provides a guide to A/B testing, multivariate testing, tips for increasing conversion rates and a review of testing methods and tools." @default.
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- W586996996 date "2013-01-01" @default.
- W586996996 modified "2023-09-24" @default.
- W586996996 title "A field guide to Usability Testing" @default.
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