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- W587079220 abstract "Despite strong scientific evidence supporting the value of seatbelts, only 12 per cent of the motoring public actually uses them. Concerned about this, the National Highway Traffic Safety Administration (NHTSA) instituted a national multifaceted program to increase seatbelt use. As part of an overall effort of support for the NHTSA program, General Motors set up its own incentive plan to increase belt use among employees at the GM Technical Center in Warren, Michigan. GM found that the hope of winning a car or other valuable prizes is an effective incentive to employees to buckle up when coming to or leaving work, and those who do form habits that carry over to nonworking hours and long after the sweepstake is over. This article describes the GM program in detail." @default.
- W587079220 created "2016-06-24" @default.
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- W587079220 date "1983-07-01" @default.
- W587079220 modified "2023-10-14" @default.
- W587079220 title "GM'S GREAT SEATBELT SWEEPSTAKES" @default.
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