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- W587739068 abstract "Introduction.- Fundamentals.- Cooperative advertising models in supply chain management.- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain.- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer.- A manufacturer-retailer supply chain with fuzzy customer demand.- Resume." @default.
- W587739068 created "2016-06-24" @default.
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- W587739068 date "2014-12-05" @default.
- W587739068 modified "2023-09-27" @default.
- W587739068 title "Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis" @default.
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