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- W587739863 abstract "With the developments in Eastern Europe, Europe has the potential to reach and surpass the US in its total market demand. Brand-image strength is a requisite, however, and the increasing multi-brand competition will eventually degrade national brand images. In order to maintain a competitive advantage, European auto manufacturers must compete and cooperate in sharing platform components, suppliers must improve their scale volume conditions, and profound changes must take place at the distribution and retailing level. As Europe's franchise laws weaken, dealers will have the opportunity to take on more lines of cars, and with the national barriers disappearing, the market becomes more open, presenting both opportunity and challenge." @default.
- W587739863 created "2016-06-24" @default.
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- W587739863 date "1990-12-01" @default.
- W587739863 modified "2023-09-23" @default.
- W587739863 title "FAST TRACK FOR A DRIVING EUROPE - DISCOVERING THE SHAPE AND STRUCTURE OF ITS CAR INDUSTRY TO AND BEYOND 2000" @default.
- W587739863 hasPublicationYear "1990" @default.
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