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- W588015726 abstract "The recent resurgence of interest in the drinking driver problem has resulted in most states revising their statutes to address the problem. Previous research has shown the effectiveness of such reforms to be transient, a phenomenon attributed to publicity surrounding these efforts. This study, based on North Carolina, examined how and why drinking and driving emerged as a legislative issue as well as the amount and type of television and print news coverage surrounding it. Media attention grew at an exponential rate in the three years prior to the passage of the bill; following the implementation data coverage declined but not to the baseline level. Preliminary analyses suggested that this attention was critical in the success of the legislative reform." @default.
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- W588015726 date "1985-12-01" @default.
- W588015726 modified "2023-09-27" @default.
- W588015726 title "ROLE OF MEDIA AND PUBLIC ATTENTION IN DRINKING DRIVER COUNTERMEASURES. FINAL REPORT" @default.
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