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- W588463383 abstract "Part 1 Core concepts: the electronic media landscape theories of telecommunications management telecommunications industry structure. Part 2 Core business: the radio business the television business the cable business. Part 3 Core processes: patterns of telecommunications ownership entering the telecommunications market-place telecommunications financial management personnel management and employee relations. Part 4 Core departments: radio programme management television programme management sales and marketing management audience analysis the future of media management." @default.
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- W588463383 date "1994-09-01" @default.
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- W588463383 title "Telecommunications Management: Broadcasting/Cable and the New Technologies" @default.
- W588463383 hasPublicationYear "1994" @default.
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