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- W588617194 abstract "This paper will describe the Smarter Travel Sutton (STS) program, which was a three year demonstration project introduced by Transport for London (TfL) in partnership with the London Borough of Sutton. STS was completed in September 2009 and was intended to learn what could be achieved in a major city by a program that focused on influencing travel behavior without substantial capital investment in network expansion. A secondary objective was to learn how best to apply a package of smarter choice measures in a complementary way and to test new ideas. An MVA Consultancy monitoring and evaluation study of the program in 2009 revealed that STS has had considerable success in delivering positive growth in sustainable travel behavior among the Borough’s residents. Following the success of STS, TfL embarked on a similar initiative in the London Borough of Richmond upon Thames, establishing Smarter Travel Richmond upon Thames (STR) in March 2009. STS stands as an example of good practice in effective social marketing and program management in order to encourage real growth in sustainable travel behavior in an urban environment and within the constraints imposed by existing infrastructure and services. The success of STS will have wider policy implications as a clear demonstration that Smarter Choices interventions are a credible strategy to encourage healthier and more environmentally friendly travel in a major city. This paper will describe the lessons learned by the project partners in developing and implementing the program, outline how these lessons have been incorporated in the detailed planning of the Smarter Travel Richmond program and discusses the evaluation challenges and solutions associated with such a program. Overall the paper will present a case study on how to achieve more sustainable patterns of behavior that make more efficient use of the existing transport networks and services in a major city." @default.
- W588617194 created "2016-06-24" @default.
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- W588617194 date "2010-01-01" @default.
- W588617194 modified "2023-09-26" @default.
- W588617194 title "Learning Lessons from Smarter Choices – Evaluation of the Smarter Travel Sutton Programme" @default.
- W588617194 hasPublicationYear "2010" @default.
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