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- W590241228 abstract "Various programs have been undertaken in Canada and the United States to encourage the public to report suspected impaired drivers to the police. The elements of these programs have varied, few programs were assessed, and the collected data were incomplete. In 2007, MADD Canada launched its national lCampaign 911r to encourage the public to report suspected impaired drivers. MADD Canada is the countryrs largest grassroots anti-impaired driving organization, giving its programs considerable reach. This paper reviews the pre-existing public mobilization programs, describes the key elements of MADD Canadars Campaign 911 and assesses its reported impact. The results of MADD Canadars Campaign 911 have been promising. The reported benefits include: increased public perception of the risk of apprehension; increased public calls to the police regarding suspected impaired drivers; and increased police vehicle interceptions, provincial licence suspensions, federal impaired driving charges, and police follow-up with the owners of reported vehicles that were not intercepted. The elements of Campaign 911 are consistent with the research on effective media, traffic safety and multi-component community campaigns. Similarly, the focus on increasing police interception and charge rates is consistent with deterrence theory. However, the specific features, intensity and duration of the individual campaigns vary, and data on these campaigns have not been collected on a consistent basis. Nevertheless, given the promising results to date, MADD Canadars Campaign 911 warrants a systematic review." @default.
- W590241228 created "2016-06-24" @default.
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- W590241228 date "2013-08-01" @default.
- W590241228 modified "2023-09-28" @default.
- W590241228 title "Developments in Canadian community-based impaired driving initiatives: MADD Canada's Campaign 911" @default.
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