Matches in SemOpenAlex for { <https://semopenalex.org/work/W590596809> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W590596809 abstract "Contents: Foreword, Hamish Pringle Introduction Part I The Interviews: The Questionnaire: Communicating sustainability - the civil society perspective Communicating sustainability - the public sector perspective Communicating sustainability - the supplier perspective Communicating sustainability - the employee perspective Communicating sustainability to customers and consumers Sustainable consumption and the social responsibility of marketers and advertisers Communicating sustainability - the shareholder perspective Communicating sustainability - the media perspective Communicating sustainability - the academic and expert perspective. Part II The Cases: The civil society perspective - best practice cases: Lifebuoy's global handwashing behaviour change programmes Fairtrade comes of age The public sector perspective - best practice cases: German Bio-label The French environmental labelling experiment The supplier perspective - best practice cases: The Tchibo and GIZ worldwide enhancement of social equality (WE) project ROMP - fully traceable organic high fashion The employee perspective - best practice cases: SKF BeyondZero IBM's world community grid - technology solving problems The customer perspective - best practice cases: Cadbury's Dairy Milk goes Fairtrade The Innocent big knit campaign Max burgers, climate on (the) menu Sustainable consumption and the social responsibility of marketers and advertisers - best practice cases: Coop Switzerland sustainability brand communications Puma's clever little bag The shareholder perspective - best practice case: Novo Nordisk integrated reporting The media perspective - best practice case: SAP community network The academic and expert perspective - best practice cases: Research by Professor C.B. Bhattacharya on effectiveness of CSR communication The natural step framework Best practice - two benchmark cases for communicating corporate sustainability: Marks and Spencer's Plan A Interface sustainability communication 'Let's be clear'. Part III Summary and Outlook Index." @default.
- W590596809 created "2016-06-24" @default.
- W590596809 creator A5042414430 @default.
- W590596809 creator A5082906484 @default.
- W590596809 date "2013-11-13" @default.
- W590596809 modified "2023-09-27" @default.
- W590596809 title "The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits" @default.
- W590596809 hasPublicationYear "2013" @default.
- W590596809 type Work @default.
- W590596809 sameAs 590596809 @default.
- W590596809 citedByCount "0" @default.
- W590596809 crossrefType "book" @default.
- W590596809 hasAuthorship W590596809A5042414430 @default.
- W590596809 hasAuthorship W590596809A5082906484 @default.
- W590596809 hasConcept C12713177 @default.
- W590596809 hasConcept C141261163 @default.
- W590596809 hasConcept C142362112 @default.
- W590596809 hasConcept C144133560 @default.
- W590596809 hasConcept C154945302 @default.
- W590596809 hasConcept C162324750 @default.
- W590596809 hasConcept C162853370 @default.
- W590596809 hasConcept C17744445 @default.
- W590596809 hasConcept C184356942 @default.
- W590596809 hasConcept C187736073 @default.
- W590596809 hasConcept C18903297 @default.
- W590596809 hasConcept C2780709859 @default.
- W590596809 hasConcept C39549134 @default.
- W590596809 hasConcept C41008148 @default.
- W590596809 hasConcept C52119013 @default.
- W590596809 hasConcept C554144382 @default.
- W590596809 hasConcept C66204764 @default.
- W590596809 hasConcept C86803240 @default.
- W590596809 hasConceptScore W590596809C12713177 @default.
- W590596809 hasConceptScore W590596809C141261163 @default.
- W590596809 hasConceptScore W590596809C142362112 @default.
- W590596809 hasConceptScore W590596809C144133560 @default.
- W590596809 hasConceptScore W590596809C154945302 @default.
- W590596809 hasConceptScore W590596809C162324750 @default.
- W590596809 hasConceptScore W590596809C162853370 @default.
- W590596809 hasConceptScore W590596809C17744445 @default.
- W590596809 hasConceptScore W590596809C184356942 @default.
- W590596809 hasConceptScore W590596809C187736073 @default.
- W590596809 hasConceptScore W590596809C18903297 @default.
- W590596809 hasConceptScore W590596809C2780709859 @default.
- W590596809 hasConceptScore W590596809C39549134 @default.
- W590596809 hasConceptScore W590596809C41008148 @default.
- W590596809 hasConceptScore W590596809C52119013 @default.
- W590596809 hasConceptScore W590596809C554144382 @default.
- W590596809 hasConceptScore W590596809C66204764 @default.
- W590596809 hasConceptScore W590596809C86803240 @default.
- W590596809 hasLocation W5905968091 @default.
- W590596809 hasOpenAccess W590596809 @default.
- W590596809 hasPrimaryLocation W5905968091 @default.
- W590596809 hasRelatedWork W1440349052 @default.
- W590596809 hasRelatedWork W1571552131 @default.
- W590596809 hasRelatedWork W1591523177 @default.
- W590596809 hasRelatedWork W1981133526 @default.
- W590596809 hasRelatedWork W1996940458 @default.
- W590596809 hasRelatedWork W2110447821 @default.
- W590596809 hasRelatedWork W2142755503 @default.
- W590596809 hasRelatedWork W2340766286 @default.
- W590596809 hasRelatedWork W2795534195 @default.
- W590596809 hasRelatedWork W2795936302 @default.
- W590596809 hasRelatedWork W2884839026 @default.
- W590596809 hasRelatedWork W2909598027 @default.
- W590596809 hasRelatedWork W2921715305 @default.
- W590596809 hasRelatedWork W3037371410 @default.
- W590596809 hasRelatedWork W3123882552 @default.
- W590596809 hasRelatedWork W3146867002 @default.
- W590596809 hasRelatedWork W3193687929 @default.
- W590596809 hasRelatedWork W615396874 @default.
- W590596809 hasRelatedWork W641123411 @default.
- W590596809 hasRelatedWork W3014748792 @default.
- W590596809 isParatext "false" @default.
- W590596809 isRetracted "false" @default.
- W590596809 magId "590596809" @default.
- W590596809 workType "book" @default.