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- W591370386 abstract "About the Cover xiii Foreword Philip Kotler xv Preface xvii Introduction 1 I THE PURPOSE: PUT HUMANITY BACK IN BUSINESS 5 1 The Purpose of Work Is to Work on Purpose 7 2 Purpose-Inspired Leadership 17 3 The Master Idea 33 II THE BLACK BOX OF STRATEGY 41 4 Ethos: The Fruits Are in the Roots 43 5 Culture: Creating the Cult in Your Culture 53 6 Values: Your Most Valuable Asset 67 7 Strategy: The Plan to Win 80 8 Tactics: All You Need Is Love 99 III PURPOSE, INC.: HOW TO INCORPORATE PURPOSE INTO YOUR BUSINESS 115 9 Investigation 119 10 Incubation 131 11 Illumination 146 12 Illustration 161 IV CREATING A LASTING LEGACY 175 13 The Road to Camelot 177 14 A World on Purpose 195 Epilogue: Collective Purpose Is Our Saving Grace 209 Notes 213 Resources 221 About the Author 223 Acknowledgments 225 Index 231" @default.
- W591370386 created "2016-06-24" @default.
- W591370386 creator A5004140733 @default.
- W591370386 date "2012-12-04" @default.
- W591370386 modified "2023-10-01" @default.
- W591370386 title "The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy" @default.
- W591370386 hasPublicationYear "2012" @default.
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