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- W592404326 abstract "The South Bend Public Transportation Corp. (TRANSPO) stresses the importance of getting its message to the non-riding public including elected officials and managers of local business and industry, as well as average taxpayers. SBPT developed a written policy on marketing which includes media buying, publicity, public relations and ridership promotion. Since it is a public agency, its decisions may necessarily differ from a private company. Planning for promotion is based on this marketing policy. Emphasis is on the so-called secondary market--the vast majority of citizens who never use a bus. Convincing taxpayers that public transit needs public money is a growing challenge that must be accompanied by evidence that the transit agency is doing all it can to increase revenues and cut expenses. In implementing its marketing plan, SBPT has established its own advertising agency to eliminate the commissions normally charged by a commercial firm. It is looking at new approaches for selling advertising on its properties. The emphasis is that transit marketing must be directed at the entire community." @default.
- W592404326 created "2016-06-24" @default.
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- W592404326 date "1982-01-01" @default.
- W592404326 modified "2023-09-24" @default.
- W592404326 title "POLICY, PLANNING, PROGRAMMING: THE THREE P'S OF TRANSIT MARKETING" @default.
- W592404326 hasPublicationYear "1982" @default.
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