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- W59282357 abstract "A vizsgalat kereteben, 1472 valasz alapjan megallapithato, hogy hungarikumnak csak a mai hatarok kozotti magyarorszagi termekeket tekintik, valamint azt, ami tu¬lajdonsagai es hagyomanya alapjan egyertelműen megkulonboztethető mas hasonlo termekektől. A hazai fogyasztok nem az ar, kullem, hanem a sajatos iz es minőseg alapjan dontenek a hungarikum mellett. A kulfoldi megkerdezettek 75%-ban a szemelyes elmenyt jeloltek meg valasztasuk alapjakent, mig az iz, minőseg, kullem, ar egyuttesen csak 25%-ot tett ki. A valaszt az orszagban eltoltott idő es elmeny magyarazhatja. ------------------------------------- The survey analysed 1472 responses and found that goods are considered Hungaricum only if they were produced in the territory enclosed by the current borders of Hungary, and only if the product’s characteristics and traditions clearly set it apart from similar goods. Domestic consumers choose Hungaricum products not on the basis of price and appearance but on the basis of special taste and quality. Of foreign respondents, 75% quoted personal experience as the basis of their choice, while taste, quality, appearance and price accounted for 25% only. This is probably due to the time spent in the country and the experience gained during that time." @default.
- W59282357 created "2016-06-24" @default.
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- W59282357 date "2009-01-01" @default.
- W59282357 modified "2023-10-03" @default.
- W59282357 title "Hungarikumok fogyasztói elemzése" @default.
- W59282357 doi "https://doi.org/10.22004/ag.econ.92500" @default.
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