Matches in SemOpenAlex for { <https://semopenalex.org/work/W592871261> ?p ?o ?g. }
Showing items 1 to 68 of
68
with 100 items per page.
- W592871261 endingPage "292" @default.
- W592871261 startingPage "267" @default.
- W592871261 abstract "Market Research is often accused of failing to provide the insights sought by our clients, and in an increasingly complex society we are challenged to embrace a different model of thinking with different principles at its centre. We believe that a Web 2.0 research platform and a social network approach offers marketing research new tools to meet the challenges of the future. The paper identifies a number of trends that may well provide fertile ground for marketing researchers to develop new approaches. The open source movement will not only affect the way that we think but the very methodologies that we use. The emergence of Web 2.0 offers us an array of collaborative tools with which to develop new research approaches to explore the rapidly changing social and media environment. At the same, the rapid growth of online social networks has fuelled the already rich research literature on the importance of studying humankind in ‘tribes’ or ‘groups’. We argue that the combination of social computing tools and an understanding of social networks will allow us to build new types of research communities, in which respondents interact not only with the researchers but with the clients and most fertilely with each other. Moreover as we examine these types of networks we will become increasingly better able to handle multiple sources of data, and be as comfortable with these new forms of user generated content as we are with the traditional data collection tools of the last fifty years. We believe that these social software tools and trends provide the blueprint for researchers to build new types of ‘participatory panels’ or ‘research communities’ and we describe our experiences in developing such a community." @default.
- W592871261 created "2016-06-24" @default.
- W592871261 creator A5040371388 @default.
- W592871261 creator A5049211511 @default.
- W592871261 date "2008-03-01" @default.
- W592871261 modified "2023-10-03" @default.
- W592871261 title "Web 2.0, Social Networks and the Future of Market Research" @default.
- W592871261 cites W1027530198 @default.
- W592871261 cites W2264936100 @default.
- W592871261 cites W2297552294 @default.
- W592871261 cites W2332136062 @default.
- W592871261 cites W651746970 @default.
- W592871261 cites W882142585 @default.
- W592871261 doi "https://doi.org/10.1177/147078530805000208" @default.
- W592871261 hasPublicationYear "2008" @default.
- W592871261 type Work @default.
- W592871261 sameAs 592871261 @default.
- W592871261 citedByCount "236" @default.
- W592871261 countsByYear W5928712612012 @default.
- W592871261 countsByYear W5928712612013 @default.
- W592871261 countsByYear W5928712612014 @default.
- W592871261 countsByYear W5928712612015 @default.
- W592871261 countsByYear W5928712612016 @default.
- W592871261 countsByYear W5928712612017 @default.
- W592871261 countsByYear W5928712612018 @default.
- W592871261 countsByYear W5928712612019 @default.
- W592871261 countsByYear W5928712612020 @default.
- W592871261 countsByYear W5928712612021 @default.
- W592871261 countsByYear W5928712612022 @default.
- W592871261 countsByYear W5928712612023 @default.
- W592871261 crossrefType "journal-article" @default.
- W592871261 hasAuthorship W592871261A5040371388 @default.
- W592871261 hasAuthorship W592871261A5049211511 @default.
- W592871261 hasConcept C110875604 @default.
- W592871261 hasConcept C136764020 @default.
- W592871261 hasConcept C144133560 @default.
- W592871261 hasConcept C162853370 @default.
- W592871261 hasConcept C27564746 @default.
- W592871261 hasConcept C40700 @default.
- W592871261 hasConcept C41008148 @default.
- W592871261 hasConceptScore W592871261C110875604 @default.
- W592871261 hasConceptScore W592871261C136764020 @default.
- W592871261 hasConceptScore W592871261C144133560 @default.
- W592871261 hasConceptScore W592871261C162853370 @default.
- W592871261 hasConceptScore W592871261C27564746 @default.
- W592871261 hasConceptScore W592871261C40700 @default.
- W592871261 hasConceptScore W592871261C41008148 @default.
- W592871261 hasIssue "2" @default.
- W592871261 hasLocation W5928712611 @default.
- W592871261 hasOpenAccess W592871261 @default.
- W592871261 hasPrimaryLocation W5928712611 @default.
- W592871261 hasRelatedWork W1480407475 @default.
- W592871261 hasRelatedWork W2022862609 @default.
- W592871261 hasRelatedWork W2040406636 @default.
- W592871261 hasRelatedWork W2069131781 @default.
- W592871261 hasRelatedWork W2089326551 @default.
- W592871261 hasRelatedWork W2168015441 @default.
- W592871261 hasRelatedWork W564884363 @default.
- W592871261 hasRelatedWork W582605872 @default.
- W592871261 hasRelatedWork W653480744 @default.
- W592871261 hasRelatedWork W2523648043 @default.
- W592871261 hasVolume "50" @default.
- W592871261 isParatext "false" @default.
- W592871261 isRetracted "false" @default.
- W592871261 magId "592871261" @default.
- W592871261 workType "article" @default.