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- W59367051 abstract "The world is on change so do the existing business structure. The concept of international - of change of technology, existing management practices and policies, marketing strategies need to be changed. Information technology is playing dominant role in today's business environment. In order to meet those opportunities, there is need of ensure, stable and conducive economy. Banks are also not left behind with its effect. Keeping this challenge in mind it is an attempt to rediscover the power of upcoming technologies of digital revolution in the field of banking sector - the challenges and their impact on future economy. Simultaneously, Customers Relations Management (CRM) helps in maintaining customer database and providing better services. The present level of MIS covers, basically, information needed for control, performance monitoring, decision making etc. and encompasses activities in administrative offices like processing of statutory returns, monthly/quarterly performance reports from branches, credit information personnel inventory, profit and loss accounts, funds management, and branch maintenance etc. The purpose of research is to - elucidate the familiarity of the Internet by Bank customers (e-governance) and to understand the use of CRM in the banks. To know about the various aspects of analytic CRM and shows how can be best use to manage the customer life cycle more cost effectively i.e. building profitable customer relationships with CRM and e-governance in banks." @default.
- W59367051 created "2016-06-24" @default.
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- W59367051 date "2002-10-22" @default.
- W59367051 modified "2023-09-24" @default.
- W59367051 title "CRM & e-Governance Among Banking Customers" @default.
- W59367051 hasPublicationYear "2002" @default.
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