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- W593684038 abstract "In order to better understand niche marketing strategies, four niche efforts were investigated. The results of the study are presented in this report. The analyses presented are descriptive; the intent is to identify the general characteristics of transit users' evaluations of niche transit marketing strategies and their impact on transit use. More detailed data analyses procedures will provide specific interpretations that are beyond the scope of this report. These efforts will be undertaken with the intent of publishing the findings in appropriate journals. The four samples were drawn in metropolitan areas that have established area transit programs. Sample one represents mid-sized southeastern city where the local economy is dominated by multiple state universities and government offices. Sample two is from a large southeastern city whose economy is dominated by service and military operations. Samples three and four are from different, very large, Midwestern cities that have diversified economies." @default.
- W593684038 created "2016-06-24" @default.
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- W593684038 date "1998-10-01" @default.
- W593684038 modified "2023-09-24" @default.
- W593684038 title "THE MARKETING INSTITUTE - NICHE MARKETING: OPPORTUNITIES FOR INCREASING SHORT- AND LONG-TERM TRANSIT RIDERSHIP" @default.
- W593684038 hasPublicationYear "1998" @default.
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