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- W593987135 abstract "This article describes the success of the low-cost carrier AirAsia, whose founder and CEO Tony Fernandes launched the airline in January 2002 with three aircraft and ASK costs of 2.5 cents—half those of Ryanair, another low-cost airline. Despite naysayers who believed it could never be done, the still-young airline is expected to carry some 18 million passengers on 50 aircraft and serve 75 destinations by the end of 2007. The airline’s success is attributed to a willingness to tackle new routes and create joint-venture airlines in Thailand and Indonesia. The article examines how the airline achieved such success in such short order, and provides charts on the airline’s aircraft rollout plan, selected traffic and financial data, and the growth of its list of destinations served." @default.
- W593987135 created "2016-06-24" @default.
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- W593987135 date "2007-04-01" @default.
- W593987135 modified "2023-09-23" @default.
- W593987135 title "AirAsia's New Worlds" @default.
- W593987135 hasPublicationYear "2007" @default.
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