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• W594119214 abstract "An introduction - basic terms and concepts international marketing communication planning organizing the international marketing communications information for international marketing communications environment conditions and constraints target audience behaviour and decision making message strategy formulation message making and evaluating effectiveness newspaper, magazines, out-of-home, yellow pages television, radio, and cinema mail, specialized and new media media planning, buying and evaluating effectiveness sales promotion media, public relations and packaging current trends and future developments." @default.
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• W594119214 title "International marketing communications" @default.
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