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- W594451351 abstract "By 2014 Samsung has become the leading smartphone manufacturer with a market share of around 30%. This case looks at how this came about and looks at Samsung’s strategy and how it was superior to most of its competitors. It analyses Samsung’s success from the conceptual lens of “core competency”. It tries to draw strategy lessons from Samsung’s success for the consumer tech industry." @default.
- W594451351 created "2016-06-24" @default.
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- W594451351 date "2014-01-01" @default.
- W594451351 modified "2023-09-26" @default.
- W594451351 title "Samsung Smartphones and Core Competency" @default.
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