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- W595275833 endingPage "2956" @default.
- W595275833 startingPage "44" @default.
- W595275833 abstract "This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences." @default.
- W595275833 created "2016-06-24" @default.
- W595275833 creator A5076962474 @default.
- W595275833 creator A5086041925 @default.
- W595275833 date "2007-01-01" @default.
- W595275833 modified "2023-10-05" @default.
- W595275833 title "How voters decide: information processing during election campaigns" @default.
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