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- W59595884 abstract "This chapter explores the range of ethical dilemmas common to public relations practitioners in an era that increasingly focuses on corporate social responsibility. I argue that, ironically, rather than reducing ethical challenges for public relations, recent iterations of CSR — such as strategic CSR — further complicate the roles and responsibilities of practitioners toward a greater range of stakeholders. In particular, I explain how strategic CSR rearticulates the common economics/ethics bind that has plagued public relations practitioners for years. Finally, I propose that scholars and practitioners focus less on the external stakeholders emphasized in strategic CSR and more on the ethical engagement of employees, including practices of alignment, dialogic communication, transparency, participation, courage, and accountability." @default.
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- W59595884 date "2008-01-01" @default.
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- W59595884 title "Reconsidering Strategic Corporate Social Responsibility: Public Relations and Ethical Engagement of Employees in a Global Economy" @default.
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- W59595884 doi "https://doi.org/10.1007/978-3-531-90918-9_24" @default.
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