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- W596881745 abstract "An unrivaled source of practical guidance and data on the topic, the Handbook of International Direct Marketing answers all your questions on cross-border direct marketing, its principles and practice.Part One gives practical information and advice on planning and implementing an international direct marketing campaign, whilst Part Two provides a complete, country-by-country breakdown of direct marketing in every major export market from Belgium to Brazil. This section also contains a comprehensive directory of over 850 suppliers worldwide." @default.
- W596881745 created "2016-06-24" @default.
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- W596881745 date "1996-01-01" @default.
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- W596881745 title "The handbook of international direct marketing : an essential country-by-counrtry guide and directory" @default.
- W596881745 hasPublicationYear "1996" @default.
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