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• W597284648 abstract "The authors developed a measure to persuade people to voluntarily change their choice of residential location to one offering a sustainable travel mode. Testing the effect of this measure showed that more individuals in the targeted groups chose residential locations near bus stops, compared with individuals in the control group. Furthermore, frequency of bus use was significantly higher in the target groups than in the control group. Recently, the concept of a “compact city” has been discussed as a possible solution to traffic and environmental problems in low densely populated areas. A compact city would have residential facilities near the city centre, conveniently located close to railway stations or bus stops, thus eliminating much of the need for car use. Persuasive communication to induce people to choose places of residence based on proximity to public transportation is an effective mobility management strategy. The authors objective in this study was to develop a persuasive communication program to induce public-transport-oriented residential (PTOR) choice. The measure was developed and tested through field experiments. The authors implemented an experiment that targeted students from the University of Tsukuba, Japan, who were in the process of changing their residential location. These students were randomly assigned to four groups: the first group was a control group; the second group received an information brochure about apartment flats typically used by students in Tsukuba city; the third group received a brochure identical to the one given to the second group, except that it also included information about the level of bus service for every flat; and the fourth group was provided with a leaflet that provided motivation for PTOR choice, in addition to the brochure used for the third group. The residential locations were investigated five months after the intervention; we found no difference in the PTOR choice for the control group and the second group. However, there was a significant difference between the control group and the third and fourth groups. The results showed that information about the level of bus service for every apartment flat can induce PTOR choice. The ratio of PTOR choice in the group with the information was twice as high as that for the control group. Furthermore, the persuasive message also increased PTOR choice. These results imply that simple intervention, in this case the inclusion of information about the level of bus service for every flat, can effectively induce PTOR choice, necessary for the development of a growing, highly-populated “compact city”. Explicit persuasive messaging was also effective. Additionally, the target groups’ frequency of bus use from home or the university was significantly high compared with the control group. Because the cost of these interventions was low, this approach can easily be implemented at any university, workplace, or housing agency. Thus, PTOR choice was shown to be an effective, inexpensive means of substantially improving mobility management in low densely populated urban areas." @default.
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• W597284648 date "2012-01-01" @default.
• W597284648 modified "2023-09-26" @default.
• W597284648 title "Persuasive Communication Aimed at Public Transportation-oriented Residential Choice" @default.
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