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- W597869830 abstract "Part 1: Which Behaviour to Change?1. The Dark Arts: An advertising and influence overview2. Definition: Defining the behaviour you want to change3. Thoughts, Feelings, Actions: Using action to change behaviour4. Action Spurs: Sometimes we need a little kickPart 2: Motivation Action Spurs5. Reframing: It's not what you say, it's you say it.6. Evocation: Can you feel it? 7. Collectivism: Everyone else is doing it8. Ownership: What do you think? 9. Play: The world is a game10. Utility: No more empty promises 11. Modeling: Monkey see. Monkey do.Part 3: Ease Action Spurs12. Skill Up: How to stop I don't know how 13. Eliminate Complexity: Knock down hurdles14. Commitment: How a small request leads to a bigger agreement Part 4: How to be Good15. Use your powers for good" @default.
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- W597869830 date "2014-05-28" @default.
- W597869830 modified "2023-09-27" @default.
- W597869830 title "The Advertising Effect: How to Change Behaviour" @default.
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