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- W598792410 abstract "Brands are created with the intention by their owners, of encouraging consumption, patronage and the formation of a relationship; which it could be argued ultimately craves their worship. So much so, that with their increase in importance, some brands have both individually and collectively managed to attain ‘god-like’ statuses. Driving this movement, has been a trend of drawing from, aligning and blending religious language, rituals, mythology, symbolism and meanings – in order to gain deeper significance and competitive advantage. This has either been embedded within the brand itself, and/or through supporting marketing communications messages." @default.
- W598792410 created "2016-06-24" @default.
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- W598792410 date "2010-06-07" @default.
- W598792410 modified "2023-09-25" @default.
- W598792410 title "Brand polytheism, worship and polygamy" @default.
- W598792410 hasPublicationYear "2010" @default.
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