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- W599453755 abstract "It was the purpose of this study to determine attitudes toward rayon as an apparel fiber as expressed by department store resident apparel buyers in the southeastern United States. Buyers were identified by the demographic characteristics of age, sex, income and education. The buyers were further segmented within demographic groupings. It was hypothesized that within the groups of buyers there were no differences in opinion toward the rayon properties of care, durability, and comfort nor were there differences in buyers' overall opinions of rayon as an apparel fiber. The survey sample population was 511 resident apparel buyers for a major network of department stores located throughout the Southeast. The data were collected by a mailed questionnaire. Of the 511 buyers mailed questionnaires, 269 responded for a 53% response rate." @default.
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- W599453755 date "1979-01-01" @default.
- W599453755 modified "2023-09-23" @default.
- W599453755 title "Attitudes toward rayon as an apparel fiber : as expressed by department store resident apparel buyers in the southeastern United States" @default.
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